Qingdao Jifa Group carried out the "go global" strategy in 2005, having established branches in Vietnam and Cambodia. The company optimized the allocation of resources in all sections including design, manufacturing and marketing, establishing a multinational development module as well as expanding its business. "The 'Go global' strategy has helped the company develop sustainably and promoted the import and export trade, providing Jifa with a new driving force for future development," Liu said.

The company optimized the allocation of resources in all sections including design, manufacturing and marketing. [Photo provided to chinadaily.com.cn]