Hisense ranks ninth of Chinese global brand builders
( chinadaily.com.cn )
Updated: 2018-02-07
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The Qingdao-based electronic giant Hisense ranks ninth among Chinese global brands according to the annual BrandZ Top 50 Chinese Global Brand Builders Report released on Feb 6.
Hisense was also named as "the fastest growing household appliance brand" by the report, which was issued by WPP and Kantar Millward Brown, in collaboration with Google.
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Hisense, a household electrical appliance manufacturer based in Qingdao, Shandong province, ranks ninth in Chinese global brands according to the annual BrandZ Top 50 Chinese Global Brand Builders Report released on Feb 6. [Photo provided to chinadaily.com.cn] |
Hisense's entry into the top 10 Chinese global brands confirmed the household electrical appliance manufacturer's growing global stature and influence.
The company has created its own distinctive brands over the decades. It has built 17 overseas branches in Europe, Africa, the Middle East, Australia and Southeast Asia and other regions, with 12 research institutions and three regional production bases. Its products are exported to more than 130 countries and regions.
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Hisense is selected as an official sponsor of the 2018 FIFA World Cup. [Photo provided to chinadaily.com.cn] |
Last year Hisense acquired a 95 percent stake in Japan's Toshiba Visual Solutions Corporation (TVS), as part of its efforts to expand globally.
"We have reason to believe that Hisense will reap higher international profile with the opening of the FIFA World Cup," said a senior manager of the company.
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Hongxin Liu (L), president of the Hisense Group, meets Fatma Samoura, Secretary General of FIFA, at the 2018 FIFA World Cup Official Sponsor Press Conference held in Beijing in Nov 2017. [Photo provided to chinadaily.com.cn] |