Feng Jicai [Photo/Xinhua]

Feng Jicai, Chairman of China Folk Literature and Art Society

Cultural programs like the very popular Chinese Poetry Conference and Readers are important in that they sparked people's interest in traditional culture. It is key to really weave traditional culture into our daily lives and let culture truly influence the souls and manners of our people. When the mind walks into culture, culture also flows into the mind. We should be confident about our culture and deeply acknowledge and understand our own culture. Culture nourishes our soul and nurtures our sentiments. Each one of us is an inheritor of culture.

Liu Changle, Chairman and CEO of Phoenix Satellite Television

The world needs real and diverse Chinese materials. Italian opera Turandot, which uses musical sources from China's folklore Jasmine Flower, created a very strong "China shock" after it went on show. Children's literature The Grass House, written by Hans Christian Anderson Award winner Cao Wenxuan, is loved because it depicts a real, diverse and enriched China with sincere emotions. To carry forward cultural confidence means to tell the stories of China well, so as to give the world a chance to understand China as she truly is.