Is it OK to nap at Ikea?

Patrick (UK)

Looks like good advertisement to me. It shows proof that Ikea's furniture is comfortable. If your beds and chairs are so comfortable that your potential customers can fall asleep easily on them, what does that say about your product? Also, from the customer's viewpoint - won't they be more likely to buy something that they find comfortable enough to fall asleep on?

A woman rests on a sofa to enjoy cool air and escape the heat of the scorching sun at a branch of IKEA in Shanghai, China, on August 6, 2013.