Assembling a strategy for the future

Q+A: Peter Agnefjall

What furnishing products or style do you use in your home?

Absolutely the majority of furniture in my home is from Ikea. Having been working with Ikea since 1995, I love the brand and products. It's also a way to identify myself.

What's your favorite item?

It's really hard to pick one. I like the design collection Ikea PS. As I always move around with my job, when I move to a new place, I put the focus on a new kitchen. I like cooking.

What kind of food is your favorite?

I like, of course, traditional Swedish food, such as meatballs. I also enjoy Italian food and Chinese food, especially dumplings, spring rolls. And in China I can always find very good soups.

What's your definition for perfect happiness?

A family living together. I travel a lot as a businessman. It's great having breakfast with my family.

What's your hobby?

Running. During holidays and weekends, I prefer to spend more time with my family.

What is the book you like the most?

When on vacation, I like reading detective stories - police catching bad guys.

What music do you like the most?

Everything, from opera to pop music.

What are the characteristics you cherish the most in someones's personality?

Honesty.

What's your favorite movie or movie star?

Robin Hood.

lifangfang@chinadaily.com.cn