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Drama has an enduring appeal

By Xu Fan | chinadaily.com.cn | Updated: 2024-03-07 16:14

Poster of Love Endures.[Photo/chinadaily.com.cn]

As time swiftly approaches their thirties, the six young people reunite only to confront their respective struggles and stresses, ultimately discovering their true loves after being separated for many years.

Xie Ying, vice-president of Youku, said that the drama’s popularity index passed 8,000 on its debut day, making it the first phenomenal hit on the site this year.

Xie revealed that as an online platform, they normally receive more than 1,000 dramas and typically select around 100, or 10 percent, to stream, adding that what most attracts them is whether the story can resonate widely with young audience.

Zhang Jun, the producer, said that the primary goal behind creating this drama is to encapsulate the era in which the post-1990 generation came of age, spanning from the rapid expansion of the internet to China’s extensive integration with the world.

He added that this generation, largely being the only children in their families, has cultivated distinctive bonds with their neighbors and childhood companions, hence making their collective memories particular to their own generation.

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