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Partnership seeks to utilize technology to enhance Huangshan tourism appeal

By Yang Yang | chinadaily.com.cn | Updated: 2024-03-26 12:03

Huangshan Mountain [Photo provided to China Daily]

A partnership was formed on Wednesday between Huangshan Tourism Development Co Ltd in Anhui province and the China Literature Group, a leading force in online literature. This partnership introduces an innovative "IP + tourism" model, targeting the development of Huangshan's tourism-related intellectual property across diverse platforms, including digital content, merchandise, and gaming enhancements.

Huangshan, renowned for its UNESCO-listed Huangshan Mountain, aims through this initiative to blend cultural richness with tourism, enhancing the city's appeal and economic vitality. The project will see the creation of the Huangshan Yuewen Academy and the organization of IP-centric festivals and exhibitions, further merging culture with tourism.

This strategic move signals a growing trend in utilizing IP to drive regional growth and attractiveness. Leveraging China Literature Group's IP development expertise and Huangshan's cultural and natural heritage, the aim is to produce unique literary IPs accessible in various formats, from text to animation.

This collaboration seeks to amplify Huangshan's cultural and tourism appeal, making it a top global tourist spot. It envisions integrating IPs into all aspects of the tourist experience, crafting immersive, culturally enriched, and interactive tourism models.

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