Art at your fingertips in museums

A mobile phone and an app will allow visitors to see famous works in a new modern light. Liu Xiangrui reports.

Audiences can learn more than 40 first-class heritage pieces in Nanjing Municipal Museum, by scanning two-dimensional codes with smartphones. [Photo by Dong Jinlin / for China Daily]

Do you still feel lost before a sea of exhibits with only simple tags to read, in small print, in museums? Fear not, help is at hand.

All you need is a smartphone with an app capable of reading two-dimensional codes.

Recent visitors to the National Museum of China have been busy getting background information by using the codes. With a simple scan, they get a detailed explanation of the exhibit, either in script or audio form.

The service is receiving a warm reception.

In an exhibition staged from February to May Earth, Sea, and Sky: Nature in Western Art - Masterpieces from the Metropolitan Museum, more than 410,000 scans were conducted, according to the museum.

Two-dimension codes and Weixin accounts can easily be found and used in the National Museum of China. [Provided to China Daily]

Van Gogh's Cypress collected more than 17,000 scans, making it the most popular of the exhibited pieces.

In fact, the two-dimensional code for mobile phones is just one of the digital tools employed by the National Museum of China.

The rapid development of digital and intelligent technologies is changing our lives.

"This brings about a whole new viewing experience for our audiences," says Huang Chen, head of the museum's public education department.

A scan of the specific code will link the viewers to a related Internet website where they can immediately get the exhibit's introductory information in multimedia forms.

"By saving the website, we can review the information after we leave the museum; we can also share it with friends on social network platforms like Sina Weibo or Weixin with a click," says Wu Li, a frequent museum visitor from Beijing.

Digital technologies have been helpful in improving the museum's service and enhancing audience experience. Weixin, a popular instant-messaging app marketed internationally as WeChat, is another successful example.

Since the National Museum of China opened a Weixin account six months ago, more than 100,000 have subscribed to its services.

Besides related information, such as the latest exhibitions, the platform includes free audio services for exhibitions.

It only takes the user to type the exhibit's number or name to get information. According to museum statistics, the service on Weixin has been used about 163,000 times for the Nature in Western Art exhibition and has been instrumental in bringing about a surge in visitor numbers.

"The public can still appreciate the exhibits after exhibitions have closed," Huang says.

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