Enjoying a slice of the cold

China is expected to see rapid growth in winter tourism, thanks to the 2022 Olympic and Paralympic Winter Games, and a concerted push by provinces in the north

The Christmas and New Year periods are now very popular points on winter tourism calendar in China, with the number of travelers up by more than 150 percent as compared with the same period last year, according to Lvmama, a popular online tourist service platform.

A considerable number of tourists chose to experience winter the way it's supposed to be enjoyed. And tours to northern Chinese cities featuring hot springs, skiing and other winter attractions saw brisk bookings.

The winter tourism attractions, shopping discounts and the fact that many workers use the end of the year as an opportunity to exhaust their unused paid leave are fueling the year-end tourism market, says Li Qiuyan, the general manager of Lvmama's publicity department.