xi's moments
Home | Heritage

Palace Museum opens cultural innovation center in Pingyao

Xinhua | Updated: 2018-03-26 11:03

[Photo/CGTN]

The Palace Museum, also known as the Forbidden City, opened its first cultural innovation center outside Beijing in the old town of Pingyao in North China's Shanxi province.

The Palace Museum, boasting nearly 1.87 million items, is the largest museum of Chinese antiques in the country.

Cultural products made by the Palace Museum. [Photo/VCG]

Its annual sales of souvenirs exceeded 1 billion yuan (about $158 million) in 2017, and by the end of the year it had developed more than 9,600 cultural products, such as bookmarks and notebooks, inspired by the museum's antiques and artifacts.

Pingyao is a tourist attraction located about 600 kilometers southwest of Beijing with a history dating back some 2,700 years. Its old town is famous for its well-preserved city walls and was added to the UNESCO World Heritage Site List in 1997.

Ancient architecture of Pingyao city, Shanxi province. [Photo/VCG]

"We hope to share our experience with Pingyao in the research and development of cultural products," said Shan Jixiang, curator of the Palace Museum.

"The center in Pingyao is expected to bring more innovative products to customers," said Shan.

Global Edition
BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349