Chinese start-up launches child-rearing service sharing platform

BEIJING - A Chinese start-up has launched a platform in Beijing to help parents share their experience and expertise of raising a child as the country's sharing economy continues to expand into different sectors.

MoreMom Sharing-Education Technology allows qualified parents to register as "home teachers" on the app and share their child-rearing tips, methods, and education philosophy.

Users are typically busy parents who have daycare and early education demands for one to six-year-old kids and through the app, can seek nearby registered "home teachers."

The platform was cofounded by James Liang, co-founder and Executive Chairman of domestic leading online travel agency Ctrip as well as a renowned demographics expert.

Liang observed that child-rearing costs in China are high and there is a shortage of nurseries and daycare centers.

The company aims to offer cheaper, more convenient and diverse child-rearing services by matching parents with online professionals to meet the growing demand.

The platform will take a series of measures to review the qualification of users and ensure the services are provided in a safe manner, the company said.