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Ivanka Trump is shutting down her clothing company

Updated: 2018-07-25 09:47

Ivanka Trump announced the closure of her namesake clothing, footwear and accessories brand, which had become a target of opponents of her father President Donald Trump, on July 24, 2018. After experiencing a sharp rise in sales in 2016, the brand suffered a backlash after her father took office, and has been dropped by several retail chains. [Photo/VCG]

NEW YORK — Ivanka Trump is shutting down her fashion line of dresses, shoes and handbags that became a target of political boycotts and spurred concerns about conflicts of interest after her father was elected.

The president's daughter said in a statement she made the decision so she could focus more on work as a White House adviser. She had stepped away from the day-to-day management of her company when she joined US President Donald Trump's administration.

Merchandise sits on the shelves inside a closed Ivanka Trump Store in the lobby of Trump Tower, July 24, 2018 in New York City. [Photo/VCG]

"After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington," she said. She called the move the "only fair outcome for my team and partners."

The Ivanka Trump brand has been buffeted by politics since she joined the White House early last year. Sales appeared to surge at times due her celebrity as the US president's daughter — White House adviser Kellyanne Conway once urged on Fox News for people to "go buy Ivanka's stuff" — only to get battered as those who disliked her father's policies urged shoppers to boycott the line.

Nordstrom dropped the Ivanka Trump line last year, citing slowing sales, and recently Hudson Bay reportedly did the same.

A clothing item made by the Ivanka Trump brand is seen for sale at a Marshalls department store in Queens, New York, July 24, 2018. [Photo/VCG]

The company said that its business was strong, and the decision to shut down had nothing do with its performance. Shutting down the brand means 18 people will lose their jobs.

Analyst Neil Saunders, managing director of GlobalData Retail, said that "while the company is still viable, doing business has become far more challenging and these problems will only increase."

Ivanka Trump recently has been encouraging US companies to pledge to hire American workers. Her own company has been criticized for making its products in Chinese factories, for the conditions in those factories, and for being granted trademarks by foreign governments such as China that would want to curry favor with the president.



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