China's top marble tiles brand GANI unveils its global branding strategy

GANI has been invited to attend the International Exhibition of Ceramic Tile and Bathroom Furnishings (named as CERSAIE) in Italy for four years including 2018. Insiders said internationally, ceramic and bathroom furnishings brands regard being invited to participate in the event as a great honor.

This year, GANI plans to showcase its 11th-generation products and the concept of "MARBLE+" at the event, to be held in late September, to provide visitors with more Marble Tiles with natural and precious veins.

It is worth noting that GANI once held "GANI in the World-Art, Design & Marble Tiles Forum" in Dubai Burj Khalifa Tower, the world's tallest building. GANI said it was globally in the real sense the first international Marble Tiles design and art communication event. The company also hosted its ninth generation product launch conference in Palazzo Albergati, an Italian royal castle that dates back to more than 300 years, and thus became one of the first Chinese tile brands that organized a new product launch event in Europe.

GANI, a representative of Chinese original brands, has stood tall on international stages several times. It represented national brands to be seen in New York Times Square and said it was one of the first Chinese home furnishing brands to be seen in the square.

At a Boao Forum for Asia, GANI was invited by Zhou Wenzhong, secretary-general at the event, to represent Chinese high-end brands to attend Top Talk, a high-level business TV Dialogue in China.

GANI received praise from the world's mainstream media because of its product innovation and design aesthetics. Media including The New York Times, Bloomberg News, Handelsblatt, Japan Broadcasting Corp, Agencia EFE and Italian newspaper Il Sole 24 Ore have visited GANI's headquarters in Foshan, Guangdong province, impressed with the company's creative measures on products and the brand.

The sales network covers 71-plus countries including Italy, France, Russia, USA, Australia, Japan, Thailand and UAE, with 600-plus global franchised stores.

GANI proactively delivers its quality products and services to dozens of famous projects like hotels, shopping malls, airports, deluxe apartments covering Tokyo, Dubai, Paris, Singapore, Seoul, Bangkok, Sydney, Las Vegas, Hong Kong, Shanghai and Beijing, to the world's famous hospitality, residential and commercial projects, serving Hilton, Marriott, Sheraton and fancy commercial buildings.

From "Made in China" to "designed and created by China", more and more Chinese brands have become world's focus.

The company said, as a high-end brand in China, it wants to manifest culture confidence of Chinese ceramics and explore the old art's value under the context of industry globalization.

GANI hopes to use innovative scientific research technology, advanced product design and well-established service procedures to have global customers enjoy a natural beautiful life.