Traditional culture comes alive, again

Letter reading expands to book performing

Wining favor from more and more people, Guan and his team have devoted themselves to bringing more quality TV shows to Chinese viewers.

The reality show, The Wonderful Read, has blazed a new way in encouraging people to read books in the internet era.

The 12-episode show has chosen 11 classic books, ranging from history, romance to science fiction and spy novels, and gathered a group of artists to perform classic scenes for audiences.

"The Wonderful Read has created a brand new scenario-style reading mode', which presents the most exciting, moving and most thought-provoking parts of the books to the audience through stage play, film and TV scene performing," Guan said.

"After watching those performances, quite a few in the audience have aroused their interest in knowing more about the book, and some of them later will read the books willingly," Guan added.

Since its premiere on Oct 8, the program has expectedly achieved high ratings and word-of-mouth effect at the same time. For instance, the first 11 episodes have received more than 360 million hits on v.qq.com. And the average hits for each episode has exceeded 33 million.

Also, The Wonderful Read has scored 9.3 points on Douban, ranking first in the list for 2018 China reality shows.

"After watching the show, I really want to take a closer look at the books" is the most popular comment for the show. The widespread popularity of the program also triggered reading enthusiasm among viewers and selected books in the program have become best-sellers in many online and offline book stores.