BRI offers Wellhope big room for market expansion

Editor's Note:The following is an interview by China Daily reporter Wu Yong with Jin Weidong, chairman of Wellhope Agri-Tech JSC Ltd, who started the business from scratch with six partners in 1996. Last year, Wellhope's revenue reached 15.8 billion yuan ($2.29 billion). The company is the leading feed producer in China with more than 20,000 employees and business operations in China, Indonesia, the Philippines, Nepal and India.

Why do you invest overseas and which is your favorite market?

Countries involved in the Belt and Road Initiative offer tremendous opportunities. Some of them are just like China in the 1980s. We mainly invest in countries with booming economic development and huge populations. Most of all, they must keep friendly relations with China.

What do you think about integration?

"Feed to food" is the future of the animal husbandry industry. The feed market has reached its peak but there is big potential in the pig and broiler breeding and processing market. You should integrate them to gain new impetus.

Which company is your development target?

Nestle is our long-term target. The food market demands high-level talents from all walks of life. We have striven for this for over 10 years.

What kind of international investors do you like?

We want partners who share not only money but also the food industry experience. Most of all, we want mutual respect.

Who is your favorite entrepreneur?

Steve Jobs. I like his craftsmanship. Without the pursuit of excellence, there will be no success.