Consultancy keen to build tech ties between Europe and China

Chinese entrepreneur John Zai has a mission-to increase collaboration between Europe and China in the technology sector.

In March, Zai launched CENTI, China-Europe Networks of Technology and Innovation Limited, a consultancy company to help Britain and European tech companies expand into the Chinese market.

"China is going to become the biggest consumer market in the future and the biggest asset which China can offer to Europe is our market," Zai said. "Europe is also a perfect match for China as Europe's valuable technology is something China needs."

Zai explained what his London-based company can offer is essential advisory services between two vastly different business landscapes.

"China can be a complex country to understand, especially when it comes to the different regulatory environments and that's where we come in, building a platform for a China-Europe ecosystem."

Another of Zai's business interests is Tech Shanghai Advocates, set up in 2017, which became the first Chinese network to join the Global Tech Advocates organization, set up by Russ Shaw.

"The group is exactly what China needs and there are a lot of tech investors and businesses inside this network," Zai said. "This group can bring a lot of different elements into China."