CIIE road show lands in Shanghai

The China International Import Expo, the world's first import-themed national-level expo, hosted a road show in Shanghai on June 28.

To promote the achievements of the inaugural event last year and highlight the expo's goal of bringing together more participants for this year's edition, which will kick off on Nov 5, the CIIE Bureau and regional commerce departments co-hosted a series of road shows in major Chinese cities.

The matchmaking event in Shanghai, organized by the CIIE Bureau and the Shanghai Municipal Commission of Commerce, is the expo's fourth stop following appearances in Hangzhou in Zhejiang province, Nanning in Guangxi Zhuang autonomous region and Shenzhen in Guangdong province.

More than 200 exhibitors and buyers who have announced their participation in the second edition of the expo attended the road show at the National Exhibition and Convention Center. Among the exhibitors were well-known multinationals such as BSH Appliances Group and Unilever, as well as Chinese business giants like China Resources, Alibaba and NetEase.