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Men's makeup market expanding

China Daily Global | Updated: 2019-07-31 00:13

The cosmetics industry is a trillion-dollar business and is continuing to rise in value, thanks in part to men.

In the UK, 5 percent of men now wear cosmetics regularly, reaching not only for moisturizers, but also foundation, bronzer, and even brow fillers.

The male makeup industry is predicted to be worth $78.6 billion by 2023.

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