Shake Shack to open second outlet in Shanghai

New York-based burger joint Shake Shack announced on Tuesday that it would be opening its second outlet in Shanghai in the coming months.

Located within Jing'an KerryCenter along Nanjing West Road, the new outlet comes on the heels of its first China outpost which opened in January in the tourist hotspot of Xintiandi.

Shake Shack, which had previously worked with Shanghainese artist Bruce Cui to create an art installation for its first outlet, said that it has collaborated with another local artist Judy Kai for the art mural featured on the hoardings of the second location.

"Shake Shack made its debut at the beginning of this year, creating a three-hour queue on the opening day. We have been the top-rated western food restaurant in Shanghai on Dianping.com and the growth of our popularity and sales have bothbeen stable," said William Lou, general manager of Shake Shack China.

"We will also be openingBeijing's firstShake Shack next year. We are looking forward to opening in other cities in the Chinese mainland in the near future," he added.

In keeping with its company mission to "stand for something good", the company said that it will be working with local partners to present a unique menu that can only be found in the Jing'anKerry Center outlet.