Yili pure milk sends Spring Festival blessings to families

Today is the Xiao Nian festival, or Little (Chinese Lunar) New Year, which means the prologue of the Spring Festival (Chinese Lunar New Year). It marks the start of the celebration of the Spring Festival and Yili pure milk sends you and your family blessings and happiness with a special gift package.

Spring Festival is the most important festival for Chinese people to reunite with family. What connects family members? One thing is the family name they share.

There are more than 500 family names in China and each boasts its own story of origin and evolution. Symbolizing a family, a name binds a family together.

On this occasion reuniting family, what about a gift featuring your family name?

Yili pure milk has launched a limited edition packaged with the theme of Chinese family names to wish a Happy New Year to customers and their families and send heartwarming greetings to those who are still working hard for the country and their families during the festival.

A family reunion with a package of Yili pure milk featuring your own family name - such as Zhao, Qian, Sun, Li, Zhou, Wu, Zheng and Wang - will be a special and exclusive experience for you and your family.

The limited edition gift box, which can be purchased offline, has packaging decorated with the Chinese characters of "family" (家), "happiness" (福) and a blank one for you to customize for your own family. For example, if your family name is "Zhao", you can fill that into the blank space so the packaging will read "wish the Zhao family happiness".

On e-commerce platforms, packages themed with 100 of the Chinese family names are a hot item. Customers can either purchase online if their family names are among the 100 or customize their own with blank ones purchased offline.

As an everyday choice for dairy among the common public, Yili pure milk has become closer to the people and cares about the nation's welfare and people's livelihoods. Spring Festival is the most important celebration for Chinese people, and a joyful festival with a reunited family has great significance to each person. Yili hopes its family name special edition product could inspire closer interaction between family members and bring happiness and joy to each household.

As a household dairy brand, Yili pure milk is committed to caring about national affairs and people's livelihoods and continually carrying out social responsibility as a brand of the people, becoming closer to the public.

The "family", "happiness" and blank editions have been sent as New Year gifts to some delivery, cleaning and gas station workers on Jan 1 as part of the family name campaign, to provide these workers with some heartwarming care for the new year.

Yili pure milk has also partnered with the 600-year-old Forbidden City to honor tradition and wish Chinese people a Happy New Year.

A five-episode talk show about the Chinese history and culture shot against the background of the Forbidden City is being aired on Tencent Video.

Yili has set up a Healthy China social responsibility system and a social responsibility emergency plan.

Yili Nutrition 2020, a program targeting poverty alleviation, benefited 600,000 people in 25 provinces and regions with an investment of 52 million yuan by the end of 2018.

Yili sent pure milk and infant formula worth 500,000 yuan to support relief efforts after a 6.0 magnitude quake hit Changning county in Yibin city, Sichuan province, in June 2019. A special rescue group offering maternal and infant care was there to assist the people affected by the quake.

In addition to building a trustworthy brand for Chinese people, Yili has been going global. Yili is one of the world-leading dairy brands and has partnered with world meetings and sports events including the 2008 Beijing Olympics, the 2019 World Military Games, the upcoming 2022 Beijing Winter Olympics, the 2010 Shanghai Expo and the 2016 Hangzhou G20. Yili has also been recognized by official and unofficial organizations.

President Xi Jinping said "let's seize the day and live it to the fullest" in his New Year speech to ring in 2020. Yili is committed to supporting every individual and family who are seizing the day and living it to the fullest, and the brand wishes everyone and every family happiness!