New opportunities and challenges: Schüco shifts to the 'new retail' approach

New products, new design, and new starting point

For decades, Schüco has been committed to research and development of innovative products. As a technology leader in the industry, Schüco designs beyond conventions to satisfy architects, and provides many easy-to-use system functionalities to address intelligence-driven trends.

Schüco also customizes its products and solutions specifically for local conditions. The ventilation system Schüco Vento Life is a great example, which filters 99.5 percent of particles to a size of just 1 micrometer and integrates them seamlessly with the various Schüco window and facade systems.

Schüco also reinvents its fittings and accessories that enable more of its window and door systems to open and close automatically. With modular integrations for intelligent buildings, Schüco offers an increasing number of intelligent systems. What is worth noting is its BL series specifically designed for the local market. Besides BL window systems, it is estimated the new BL sliding system will be announced by the end of this year.

"Our goal is to make Schüco a renowned brand name across China, whether in tier 1 and tier 2 cities where there are mature markets, or in tier 3 and tier 4 cities where there is great potential," Dietze said. "At Schüco, we will continue to do whatever is necessary to make premium design, avant-garde home concepts, and quality services more accessible to ordinary people."