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Chinese in their 50s spend most in personal tourism: survey

By Chen Liubing | chinadaily.com.cn | Updated: 2021-04-29 13:34

Visitors take photos at the "flower sea" of Huangpi Mulan Culture Ecological Tourism Area, in Wuhan, Central China's Hubei province. [Photo provided to chinadaily.com.cn]

Seniors in their 50s have become the major force in personal tourism consumption in China, with over 23.9 percent of them reporting personal tourism expenditure exceeding 5,000 yuan ($772.7) last year, a recent survey said.

According to a green book on China's tourism development analysis and forecast in 2020 to 2021, jointly released by the Chinese Academy of Social Sciences and the Social Sciences Academic Press on April 28, Chinese people born in the 1960s spent the most in personal tourism, while those born in the 1980s are the main consumers in family tourism, chinanews.com reported on Wednesday.

Data from a nationwide online survey showed that more than 23.9 percent of Chinese people born in the 1960s spent more than 5,000 yuan last year in personal tourism, while the data for people born in the 70s, 80s, 90s and 2000s are 20.8, 23.8, 19.4, and 7.9 percent, respectively.

It said 17.3 percent of people born in the 1960s spent more than 8,000 yuan in 2020, with 10.8, 5.8, and 3.3 percent of people in the same age group spent more than 10,000, 20,000, and 40,000 yuan on personal tourism last year.

Compared with other age groups, people born in the 1960s, or in their 50s, have more wealth and leisure time, makes them the main force of personal tourism, the report said.

People born in the 1980s spent the most in family tourism, as more than 46 percent of survey participants of this age group spent more than 5,000 yuan in family travel in 2020, and 23.9 percent of them spent more than 10,000 yuan last year, according to the report.

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