PLAYMOBIL opens first China store

PLAYMOBIL, one of the world's top ten toy brands, launched its first China store in Shanghai on July 8.

Located in Xuhui district, the Shanghai flagship store features diversified interactive experience programs and creative courses, as well as a café run by baristas with intellectual disabilities.

Founded in 1876, PLAYMOBIL is a brand under the Horst Brandstätter Group, which is headquartered in Germany. Today, the company has more than 5,000 PLAYMOBIL figures and playsets that can be found in 100 countries worldwide.