New Year cheers hospitality sector as tourists head out

Strong appetite to enjoy travel and dining as public celebrate fresh start

BEIJING — As China has optimized and refined its COVID-19 response, the country has expanded supplies of goods and commodities to boost consumption in the new year.

The three-day New Year holiday, which started on Dec 31, witnessed a strong recovery in tourism, catering and retail sales across the country.

On the last day of 2022, more than 59,000 tourists visited Shougang Park in Beijing's Shijingshan district. The figure was 3.6 times higher than normal days, reflecting the people's strong desire to travel.

The ice and snow economy has also recovered with the change of seasons. Beijing, which co-hosted the Winter Olympics in 2022, opened all five municipal ice rinks and snow resorts during the holiday.

Parks, including Summer Palace, Beihai Park and Yuanmingyuan Park, have launched ice and snow entertainment activities, which attracted more than 50,000 tourists during the three days.

Exhibitions in museums also proved popular punch-in projects during the holiday.

Gu Ying, deputy director of the Miaoying Temple management office, said about 2,000 visitors entered the temple over the three days, which represents about 60 percent of the usual visitor flow.

Tourists also drove consumption — the museum sold 737 pieces of cultural and creative products during the holiday — with sales revenue reaching about 48,000 yuan ($6,890).

Apart from parks and scenic spots, shopping malls and restaurants in Chinese cities also buzzed with consumers.

According to the Shanghai Commission of Commerce, from Dec 23 to Jan 28, the city will organize more than 100 consumer promotion activities and provide a large number of commodity discounts.

The Bund, Yu Garden and Nanjing Road pedestrian street all saw strong growth in tourist numbers.

Nanjing Road pedestrian street has issued 30,000 coupons, offering discounts of 50 yuan, to encourage shoppers to spend at department stores and restaurants.

During the three-day holiday, popular crayfish restaurant Huda on Guijie Street in Beijing saw customers queue for a table to satisfy their cravings at 3:30 am.

Zhang Shengtao, director of operations at Huda, said the three branches in the capital received about 11,000 customers over the three days, with more than 1,000 tables queued up at peak times.

The operating income of Huda during the New Year holiday increased by 15 percent year-on-year, Zhang said.

China recorded roughly 52.7 million domestic tourist visits during the New Year holiday, up 0.44 percent year-on-year, according to the Ministry of Culture and Tourism.

Tourism revenue generated over the holiday surpassed 26.5 billion yuan, up 4 percent from the same period of 2021-22, according to the ministry.

Short-distance tours were especially favored by travelers during this period. The ministry's data also show a steady recovery in the country's medium and long-distance travel levels, the ministry said.

According to data released by Chinese travel service and social networking platform Mafengwo, the popularity of medium and long-distance travel increased by 172 percent from November. Tourists mainly came from Beijing, Shanghai, Chengdu, Guangzhou and Shenzhen.

Some online travel agencies reported a marked increase in ticket bookings for cross-border tourism over the holiday. Data from Trip.com Group showed that the number of orders for outbound flight tickets during the New Year holiday soared 145 percent year-on-year.

China recently announced that it would downgrade its management of the infectious disease of COVID-19 from Class A to Class B, starting from Jan 8. It shifts the response from stemming infections to caring for infected patients and preventing severe cases.

Accordingly, domestic and foreign airlines will operate scheduled passenger flights under bilateral transport agreements, with limits on flights no longer applicable. Closed management, nucleic acid testing, and quarantine measures for inbound flight crews and related airport personnel will be removed.

Xinhua