Peter Rabbit hops into Beijing's UCCA Lab
Through reading Potter’s letters, manuscripts and illustrations hidden in the green mailboxes on display at the show, visitors are given a chance to learn about the life and career of the brilliant Victorian woman and her achievements in literature, botany and environmental conservation.
Aside from being a prolific author of more than 60 books, Potter was also a shrewd businesswoman. As early as 1903, she made and patented a Peter Rabbit doll, followed by a mélange of spin-off merchandise over the years including figurines, stationery, board games and china tea sets, earning her and her publisher Frederick Warne & Co. immense profits.
At the Beijing exhibition, a themed gift shop is set up for visitors to bring home licensed Peter Rabbit merchandise such as books, clothes, snacks and accessories.
During the exhibition, running through September 5, multiple public education programs, including a mountain top market, readings, talks and forest hikes, will be held to give the public a deeper understanding of Beatrix Potter’s work and her commitment to nature conservation, according to the Beijing museum.
If you go:
Tuesday to Sunday, 10 am to 7 pm; UCCA Lab, 798 Art District, No. 4 Jiuxianqiao Lu, Chaoyang District, Beijing
