Israel woos China again after curbs lifted

Mideast country welcomes 1.76 mln foreign visitors in first five months

JERUSALEM — Israel recently came up with a creative idea to reach more Chinese tourists: inviting online influencers to visit the country, as it tries hard to lure back tourists from one of its top 10 inbound tourism source markets before the COVID-19 pandemic outbreak in 2020.

"Israel is rich in tourism resources, including the magical Dead Sea and dynamic Tel Aviv. Israel is also a high-tech entrepreneurial country, and we warmly hope Chinese tourists will come to explore Israel," Roy Kriezman, the China-based representative of the Israeli Ministry of Tourism, said in fluent Chinese.

Kriezman accompanied a group of 10 famed Chinese vloggers (video bloggers) during a recent visit to the Peres Center for Peace and Innovation in Tel Aviv, the last leg of their weeklong trip organized by the Israeli Ministry of Tourism.

The center, located on the Mediterranean coast with a breathtaking view of the blue sea, was founded in 1996 by former Israeli president Shimon Peres. The Nobel Peace Prize laureate has been popular among many Chinese for his peacemaking efforts to end the Israeli-Palestinian conflict and for visiting China several times to promote Israel-China ties.

The center, which displays Israel's leading technologies and innovations in many fields, has also become a window to showcase Israeli culture and innovations to the world.

This could be a strong appeal to Chinese tourists as the two countries established an innovative comprehensive partnership in 2017. The cooperation has become the highlight and driving force for boosting bilateral ties, as demonstrated by the joint creation of the China-Israel Changzhou Innovation Park and the China-Israel Shanghai Innovation Park.

During the tour by the Chinese vloggers, the Peres Center tried their utmost to make the visitors feel at home by translating the introductions in each showroom into Chinese.

"Welcome to the Peres Center for Peace and Innovation," read a Chinese message, which flashed on a huge screen to greet the Chinese guests.

Chinese elements were also evident in the office where Peres used to work on the top floor of the center. The vloggers took photos sitting in Peres' chair at the office, which is decorated with a red-colored plate from China's famed Tsinghua University and many Chinese books displayed on the bookshelf.