Kuala Lumpur event highlights China's ice and snow tourism

Under the theme of "Continue the Glory of Ice and Snow Together", an exhibition at the event also showcased the enchanting facets of China's ice and snow culture.

The "Hello! China - China Ice and Snow Tourism Overseas Promotion Season" is a collaborative effort between the Network of International Culturalink Entities, the cultural and tourism bureau of nine provincial areas including Beijing, Hebei, Liaoning, Jilin and Heilongjiang, in partnership with overseas cultural and tourism institutions.