Inner Mongolia village taps rural cultural industry to paint a brighter future

A village in the Inner Mongolia autonomous region is exploring new ideas to promote rural cultural industry.

Painting on pebbles, making flower-patterned steamed buns, crafting clay sculptures, engaging in farm work, and physical training are among the unique rural cultural tourism experiences offered by a project named "Tomato Community" at Ping'an village of Horqin Right Wing Front Banner in the Inner Mongolia autonomous region.

Currently, the "Tomato Community" has become a popular choice for visitors seeking rural life experience.

Established in 2022, the community integrated leisure activities, rural culture, agricultural experiences, and rural Chinese-style bed and breakfast known as "minsu". This integration has not only diversified the local tourism sector but also brought significant economic benefits to the villagers.

The community's success is largely credited to Qi Xiaojing, a pioneer in wealth creation. After completing her service as a village official with a college degree in 2013, Qi embarked on her entrepreneurial journey in Ping'an village. Her efforts and innovative thinking have transformed Ping'an village, which was once behind in infrastructure and industrial development.