New productive forces promote Yili's digital development

For example, big data supports the production, innovation and sales of Yili Group's dairy products. In the upper sector of the industrial chain, all the data produced by the pastures is closely monitored by an intelligence insight platform in case any abnormal condition happens. With an app, the data can also be viewed on the phone, supporting better management of the pastures.

The big data is also put into use in the R&D of the group. By collecting the data of breast milk and analyzing its components, the research team found that the breast milk of Chinese and Western mothers is vastly different. Through continuous innovation, Yili launched "Jinlinguan" milk powder with suitable nutritional formula for Chinese babies.

Moreover, the data also served as feedback for analyzing the demand of the market. The profiles of the consumers were drawn and new products were continuously rolled out. For example, milk powder specially designed for people of all age groups were launched, including babies, grown-ups and the elderly.

The tour to the Yili Modern Intelligent Health Valley showcased to the Chinese and foreign journalists and online influencers the efficient manufacturing, supported by high technology, of high-quality products, in line with the characteristics of the new quality productive forces, namely high technology, high efficiency and high quality.