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Series is a fashion treat for viewers

By Xu Fan | China Daily | Updated: 2024-07-01 07:55

A poster for The Double. CHINA DAILY

Yang Le, the producer of the series, says that the overseas feedback for The Double exemplifies the surging global appeal of Chinese period dramas in recent years.

The latest available statistics from the National Radio and Television Administration show that up to 80 percent of the country's exported visual and audio projects in 2023 were dramas, with costume dramas remaining one of the most popular genres for international audiences.

"By intricately blending traditional cultures, history and Eastern aesthetics, these popular dramas have sparked profound curiosity among international viewers, acting as a cultural bridge to introduce the richness of Chinese heritage to a global audience," she says.

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