Great Wall Heroes global marketing campaign welcomes global tourists

Enhancing international services: Sharing the city's warmth

Since last year, China has introduced a series of policies to ease the arrival of foreign visitors, reaffirming its commitment to openness. The "Great Wall Heroes" from Australia, Thailand, the UK and Canada benefited from visa-free entry or the 144-hour transit visa exemption, allowing them to enjoy a smooth travel experience.

In 2024, Beijing focused on tackling the challenges encountered by tourists throughout their journey—arrival, transportation, accommodation, sightseeing, shopping and payment. The city made significant efforts to elevate service standards and improve the overall travel experience. Upon arriving, the four influencers were introduced to seamless payment solutions at the international traveler service centers in both airports. Throughout their visit, they experimented with different payment methods, using foreign cards for subway fares, mobile payments for bike rentals and restaurant orders, and cash for cultural souvenirs, excitedly commenting, "It's incredibly convenient!"