Kunlun's new cultural IP 'NUO·傩' is live!

"NUO·傩," the latest cultural IP from Kunlun, is live! Rooted in ancient rituals of faith and courage, the IP reinvents Nuo opera masks with modern design, symbolizing protection and blessings. Each mask reflects deep cultural meaning, offering spiritual strength for modern life. Wear the mask, channel its power, and reconnect with your timeless inner spirit.

Kunlun is an international cultural brand by China Daily, dedicated to blending Chinese traditions with cutting-edge tech like AI and the metaverse. Together, we illuminate the brilliance of China's intangible cultural heritage in the digital age.