Bauma China 2024 highlights XCMG's vital role in equipment manufacturing industry

Green development path

Green development is one of XCMG's key future directions. In the green development exhibition area, XCMG showcases 48 "green mountain" series main machine products, focusing on pure electric and hybrid technologies. Those exhibits account for 42 percent of the company's total exhibits, fully demonstrating their accumulation in the new energy field.

Signature products such as the pure electric loader XC9108EV and the pure electric mining grader GR350EP, with their excellent energy efficiency and operational efficiency, have impressed the audience. Additionally, XCMG is showcasing a full range of electrified products in fields such as port machinery, road machinery, mining machinery and aerial work machinery, highlighting their leading position in new energy technology.

Currently, XCMG has achieved the electrification of its full range of products and their integrated application in typical scenarios such as ground works, logistics transfer and mining construction. The revenue rate of new energy products has reached 18 percent, leading the industry's green and low-carbon transformation.

Within just 30 minutes of the opening ceremony, XCMG received substantial orders, including the signing of the XCMG green mountain new energy construction machinery manufacturing project with Indonesian partners, a large-scale tonnage crawler crane export contract from China and an electric mining machinery export contract.

On the afternoon of Nov 26, the company announced a lifetime warranty policy for batteries used in electric construction machinery and commercial vehicles, demonstrating its commitment to green transformation.

Global service brand

During the opening ceremony, XCMG launched its global service brand — XCMG TrueCare. The brand aligns with XCMG's core philosophy of "Solid to Succeed" and uses "solid" as its foundation to establish a global service commitment. It aims to provide integrated solutions to global customers through outstanding innovation, strict quality control and efficient service. Currently, XCMG's international revenue accounts for 46 percent, making it a globally renowned advanced manufacturing enterprise.

Integration of industries

Transitioning from selling products to selling services, XCMG is promoting the integration of high-end manufacturing and services. As a special "actor", the company played a crucial role in supporting the filming of the movie The Wandering Earth 2.

At this exhibition, XCMG teamed up with Guo Fan Studio to create an equipment-themed exhibit for The Wandering Earth 2, recreating real movie scenes with XCMG equipment, merging technology and science fiction. Additionally, XCMG introduced a new intelligent cockpit concept and a new generation of industrial design imagery.

At the opening ceremony, the China Film Industrialization Equipment Joint Innovation Laboratory was inaugurated, with famous directors Guo Fan and Wu Jing sending video greetings. In the afternoon, during the Plan Win-Win global green and low-carbon development initiative event, swimming world champion Zhang Yufei made a surprise appearance in a video.

XCMG has also set up a store at the exhibition to promote is innovative cultural products, offering 107 cultural and creative products across six categories, allowing visitors to appreciate the company's products while experiencing the brand's culture and charm.

"XCMG, with its 81-year glorious history as a leading enterprise in the equipment manufacturing industry, has been associated with the bauma China's exhibition since 1992. Through this international window and platform, we have achieved win-win cooperation with many global partners," said Yang Dongsheng, chairman of XCMG. He added that the company looks forward to sharing opportunities and cooperation with global partners, supporting the creation of new quality productive forces and contributing to the high-quality development of the global equipment manufacturing industry.