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Air China celebrates 30th anniversary of Phoenix Miles

By Luo Wangshu | chinadaily.com.cn | Updated: 2024-11-28 20:40

Air China celebrate the 30th anniversary of its Phoenix Miles loyalty program onboard on Tuesday. [Photo provided to China Daily]

The event showcased the continued evolution of the Phoenix Miles program, which now offers a comprehensive suite of services catering to a wide range of travel needs. Members can now enjoy benefits at every stage of their journey, from pre-flight, during the flight, and post-flight experiences. The program's enhancements were highlighted through an interactive display illustrating the program's new features and benefits, demonstrating Air China's deep commitment to serving its diverse member base with personalized, flexible options.

The anniversary event was also marked by the unveiling of special commemorative activities. From December, Air China will offer exclusive rewards, such as double miles and special gifts, for members flying on designated routes and classes. Additionally, select flights will feature "Phoenix Miles 30th Anniversary" branding, further connecting members to this celebratory moment.

Since its launch, the Phoenix Miles program has not only contributed to Air China's business success but has also reinforced the airline's reputation for customer service excellence. The program has continuously evolved to keep pace with the changing demands of frequent travelers, integrating new services and features that help foster long-term loyalty.

As Air China celebrates this momentous 30-year achievement, the airline remains focused on fulfilling its promise to provide unparalleled service to its passengers while embracing the future of air travel.

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