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Craftsmanship and entrepreneurship contribute to rural revitalization in Ningbo

By He Qi | chinadaily.com.cn | Updated: 2024-12-03 16:56

Strawberry Cafe in Yongwang village. [Photo by He Qi/chinadaily.com.cn]

A dazzling array of Polish ceramics, the aroma of freshly brewed coffee and the ambiance of a quaint grassy courtyard fills the quaint shop with a rich sense of sophistication. However, this scene is not set in a bustling modern city but in a small village in Zhejiang province.

Located in Ningbo's Yongwang village, Strawberry Cafe is a fusion of online Polish ceramic retailing and coffee products, spearheaded by Wang Qiong. Transitioning from her studio in the city, she decided to open her first offline store in Yongwang village last year.

"When you come to the countryside, you feel incredibly relaxed. I can engage with more customers because it's only in rural settings that you can truly unwind."

"In addition, Polish ceramics draw inspiration from nature, such as flowers, birds and insects reflect the elements of the countryside. Therefore, they harmonize perfectly with rural surroundings," Wang explained.

While the combination of ceramics and coffee is common overseas, it is a novelty in China. Yongwang village provided favorable conditions, prompting Wang to open an offline store in the village. "Having been in business for over a year, it has already exceeded my expectations."

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