Warm support for polar expedition

Bosideng and the Chinese Polar Expedition Team have joined forces to explore the full potential of the company's parka-style clothing in extreme cold environments.

Among the company's Extreme Collection, which was launched at Bosideng's London flagship store on Dec 10, the new Ultimate Extreme Parka will support the 41st China Antarctic scientific expedition.

The company said it has worked closely with the Polar Research Institute of China in its research and development for its design and functional technology development during the past 27 years.

The company said the launch of the new collection confirms Bosideng's continued support for China's efforts in national polar scientific research, which is becoming more important in the context of global warming.

Norris Niman, a National Geographic photographer, also shared his experiences at the event of shooting in Iceland wearing Bosideng's professional clothing.