Grand Film & Life Festival launched to promote integrated development

At the opening ceremony of the Beijing International Film Festival, the China Film Administration, China Media Group, and other organizations will jointly launch the Chinese Film Consumption Year initiative. Taking the BJIFF as an opportunity and the film activities as platforms, Beijing will further innovate its approach and integrate resources. The Beijing Film & Life Festival, themed "Watch Movies, Enjoy Life", will widely engage market participants and extend the activities of the BJIFF activities throughout the entire city. 

While optimizing the main venues in the Huairou district and Langyuan station in Chaoyang district, BJIFF will establish a second venue by live streaming key events - including opening and closing ceremonies, red carpet activities, masterclasses, and professional forums - on large screens in cinemas, theaters, shopping malls and other urban spaces. This aims to broaden the festival's reach and influence. Additionally, large screens and public spaces in over 50 major commercial districts, screening venues, and participating businesses will prominently display festival posters, updates, and event information, creating a film-themed consumption experience and enhancing public engagement with various film activities.

During this year's BJIFF, the organizers meticulously planned four distinctive activity segments, "Enjoy Cuisine with Movies", "Travel with Movies", "Spring Discount Movie Viewing", and "Movie Cultural and Creative Carnival", weaving diverse consumption scenarios together through film culture to provide citizens and visitors with an immersive and all-encompassing cinematic life experience. 

To enhance participation in the BJIFF activities and encourage everyone to share their memorable moments, BJIFF is launching a special online "Check-in at BJIFF" campaign. Participants are invited to post their orders, photos, and notes online, sharing more check-in moments across platforms.

In collaboration with social media platforms like Xiaohongshu and Weibo, BJIFF is also launching a "Daily Check-in Star" contest, in which themed hashtags such as "Explore the BJIFF Influence Circle", "100 Things to Do at the Film Festival", "Ultimate Crossover Player" and "Cultural Creativity Hunter" will encourage users to post check-in notes and participate in daily rankings. The organizing committee will select the most-liked posts and award BJIFF-themed cultural merchandise.