Home | Europe

Hisense partners with FIFA as official sponsor of the 2026 World Cup

chinadaily.com.cn | Updated: 2025-09-08 19:38

At IFA 2025 in Berlin, Europe's largest consumer electronics show, Hisense and FIFA announced that the Chinese brand will be an official sponsor of the 2026 FIFA World Cup. With breakthroughs in MiniLED display technology, Hisense is not only elevating its global brand presence but also redefining the future of home entertainment.

Reporter: Wang Mingjie

Video: Han Jing

Photo

Nurturing nature

Intangible bonds: China's service trade powers global growth

Fruitful outcomes

Training event helps build cross-border digital bridges

China's green drive takes on climate challenges

Chinese companies lead electronics fair

Great experience covering nation's transformation as a journalist

SCO will strongly uphold multilateralism

Parade a tribute to Chinese people's sacrifices in WWII

Editor's Pick

Beef production hits its prime on grasslands

Upscale ice creams melt hearts of consumers

GMD SCO Summit Cities Tianjin

Grow with SCO

Russia-Ukraine conflict: Three years on

Asian Winter Games 2025

Global Edition

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.

BACK TO THE TOP

China Edition

中文

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.

License for publishing multimedia online 0108263

Registration Number: 130349

About China Daily

Advertise on Site

Expat Employment