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Chinese perfume market shifts to scent, mood alignment

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2025-09-30 14:25

Deloitte and Eternal Group co-release the English version of the 2025 China Perfume & Fragrance White Paper at the 41st TFWA World Exhibition & Conference in Cannes, France, on Sept 29, 2025. [Photo provided to chinadaily.com.cn]

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