German brands bet on Shanghai with inaugural 'Discover Germany' market
chinadaily.com.cn | Updated: 2025-10-24 21:04
The "Discover Germany 2025 - German Brand Week", organized by the AHK Greater China, began on Oct 23 at the historic The Bund · City Hall Plaza in Huangpu district, Shanghai.
Marking the debut of the "Discover Germany" series of brand markets in Shanghai, the event gathers nearly 50 leading German consumer brands, spanning health, food, skincare and more, transforming the venue into a vibrant German lifestyle pavilion.
