Winter sports push tourism in NE China's Jilin

IMPROVED ACCESS, SERVICES ATTRACT OVERSEAS VISITORS

Located in the core ice-and-snow belt of northeast Asia, Jilin has expanded winter sports and tourism cooperation with neighboring countries including South Korea and Russia.

The Jilin International Ice and Snow Industry Expo has been held for nine consecutive years, serving as a platform to attract overseas partners. At the ninth expo in December 2025, Austrian exhibitors discussed resort operations in Chinese, while tour operators from Southeast Asia reviewed Changbai Mountain materials to plan winter travel packages.

"Previously, our skiers were mainly from northeast China. By participating in the Snow Expo, we can now 'bring in' global partners and 'go out' to connect with the world," said the head of a Changchun ski resort. The resort has an agreement with an Austrian company to introduce advanced safety management systems and instructor training models.

International brands have also increased investment. Changbai Mountain Wanda International Resort now hosts 10 global hotel brands, including Sheraton, Westin and Hyatt, offering more than 3,200 rooms designed for ski travelers.

With expanded visa-free policies, new international routes and more frequent flights, the province has focused on improving access. Airports offer ski team reservation services, special check-in counters and ski equipment trolleys, as well as free ski equipment check-in in cooperation with airlines.