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Hit drama sparks Hangzhou tourism boom

By CHEN MEILING | chinadaily.com.cn | Updated: 2026-02-12 19:41

A hit TV series about a lesser-known, tumultuous era in Chinese history inspires curious fans to visit Hangzhou, Zhejiang province. [Photo provided to chinadaily.com.cn]

She said a themed tour had connected scattered knowledge about the Wuyue Kingdom into a complete cultural experience. She now understands the line from Swords into Plowshares: "If I could once again drink a cup of warm wine in peace, I would want for nothing."

Thanks to the hit show, the number of visitors to Qianwang Temple has increased between 30 and 40 percent year-on-year, a staff member from the water area management office of West Lake Scenic Area told local media. Recently, the temple has received more than 4,000 visitors per day.

The travel routes also include the Wuyue Culture Museum, Wuyue Kingdom archaeological site park, Zhakou White Pagoda, and Qinghefang Historical Block.

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