Justin Yifu Lin: Emotional consumption could unlock China's vast consumer potential
By REN QI | chinadaily.com.cn | Updated: 2026-03-09 18:28
With disposable incomes growing steadily, Chinese consumers are increasingly seeking products that offer higher quality and emotional value. Justin Yifu Lin notes that driving innovation in "emotional consumption" will be one key to unlocking the country's vast spending potential.
