Rapeseed festival boosts rural vitalization in Sichuan

The festival also generates additional income for villagers through farmstays and local specialty sales, while on-site demonstrations of traditional oil-pressing techniques—recognized as intangible cultural heritage—enhance the value of local rapeseed oil products, Zhang said.

For the first time, the event introduced livestreaming as a new business format, inviting student teams from Sichuan Vocational College of Information Technology to participate.