Fashion customization week creates new momentum for consumption in Shanghai

The 2026 Shanghai Fashion Customization Week kicked off in the Changning district in Shanghai on Tuesday, bringing new growth momentum for consumption.

In March, "Shanghai Style", as a city's intellectual property, was launched. It focuses on the trend of high-quality, personalized, and distinctive consumption.

Song Bo, secretary-general of the Shanghai International Fashion Federation, said, "Shanghai Style is continuously leading the new trend of high-quality consumption. It is hoped that through platforms such as the Double Five Shopping Festival and the global new products debut season in Shanghai, we can promote high-end customization to the masses, revitalize the Shanghai style customization culture, and continuously empower Shanghai to build an international consumption center city."