China, Kenya deepen media cooperation through Hubei Media Week

China and Kenya are seeking to deepen cooperation in media, culture and emerging technologies through the 2026 Seeing China - Hubei Media Week in Africa.

Themed "Sharing, Exchanging, Cooperating, Innovating", the week-long event, which opened on Friday, brings together broadcasters, filmmakers, government officials and media professionals to explore collaboration in content creation, artificial intelligence, talent development and cultural exchanges.

Speaking at the opening ceremony, Tang Jianjun, counselor at the Chinese Embassy in Kenya, said the initiative will help deepen friendship between the Chinese and African people while supporting broader China-Africa cooperation.

Tang expressed hope that the event would foster greater mutual understanding by showcasing China to Kenyan audiences, while introducing Kenya's rich culture to audiences in China.

Agnes Kalekye Nguna, chief executive officer of the Kenya Broadcasting Corporation, said media partnerships have evolved beyond content sharing to include co-production, professional exchanges and capacity building.

"We have been talking about China-Africa partnerships for decades through infrastructure, trade and education, but this partnership is about connection between people," she said, adding that storytelling remains a powerful tool for strengthening mutual understanding.

The week-long event includes film screenings, exhibitions, and industry forums on digital media and artificial intelligence. Organizers hope the exchanges will lead to joint productions and lasting partnerships in the creative industries.