Namibian delegates explore Chinese market opportunities in Shanghai

The delegation then visited the livestreaming base, where they learned how livestreaming e-commerce helps quality products reach consumers while enabling CIIE exhibitors to expand their online sales channels.

They also observed a livestream shopping session in progress, gaining a first-hand view of how products are promoted and marketed online.

George Sankwasa Mubita, manager of strategy and organisational performance at the Namibia Institute of Public Administration and Management, said he was impressed by the opportunities e-commerce could create for smaller businesses, noting that "people can create jobs for themselves by selling through e-commerce."

Obrein Muine Samahiya, an economics lecturer at the University of Namibia, also highlighted the convenience and wider reach of online trade.

"Almost everything is going online now, so it is becoming easier for people around the world to trade," he said.