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Chinese product designer rethinks how AI reveals human intention

By Han Jingyan | chinadaily.com.cn | Updated: 2026-07-21 11:11

Future Fizz uses AI-generated fictional careers and future scenarios to help young people externalize interests, skills, and possible identities. [Photo provided to chinadaily.com.cn]

"In Future Fizz, the goal is not to tell people what they should become," Wu said. "It is to help them see more possibilities in who they already are."

She studied industrial design and interaction design at Shanghai Jiao Tong University before earning a Master of Design from the University of California, Berkeley.

Future Fizz won a 2026 Red Dot Award in Interaction, UI and User Experience. The project also received the Professional Winner honor in Apps and Platforms at the 2026 Core77 Design Awards, where each main category names a single Professional Winner.

The two awards brought broader visibility to a project that uses AI not to narrow choices, but to make future possibilities easier for young people to explore.

The same question appears in a different form in Wu's enterprise product design work. As a product designer at Everpure, Wu designs data-informed experiences that support complex infrastructure solution decision-making. In these contexts, decisions can be high-stakes, technical, multi-dimensional. and business-critical.

Enterprise users often need to evaluate customer needs, technical constraints, business priorities, implementation trade-offs, and uncertainty at the same time. The challenge is not only to move faster, but to understand what criteria matter, where trade-offs exist, and why one path may be more appropriate than another.

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