NIQ: 83% of Chinese consumers use quick commerce

Quick commerce has become mainstream in China, as 83 percent of surveyed consumers use the channel, with the market expected to exceed 1 trillion yuan ($148.82 billion) this year, according to NIQ, a leading US consumer intelligence company.

China processed 199 billion parcels in 2025, up nearly 14 percent year-on-year, underscoring the infrastructure behind rapid delivery, according to a recent press release of NIQ.

The next major shift in retail may not be happening on shelves. It is happening in the everyday grocery basket, where speed, convenience and top-up missions are reshaping how consumers buy. Quick commerce is emerging as a core engine of grocery growth, according to NIQ.

The shift is visible in China's broader online retail market. Online retail sales of physical goods rose 5.2 percent year-on-year in 2025 to reach 13.1 trillion yuan , accounting for 26.1 percent of total retail sales of consumer goods, according to the National Bureau of Statistics.