Harbin rice company sells more than products

The company manages 250,000 mu (16,666.67 hectares) of rice fields at the core production area of Wuchang rice, which is famous for its unique flavor and texture, and is grown in fertile black soil.

The company has innovatively introduced a personalized model based on square meters, launching an annual family package for 100‑square‑metre rice paddies, offering services including freshly milled rice delivery and farming experiences, Wang said.

In 2026, the company achieved high-end rice field adoption of 3,333 hectares, with contracted sales of 195 million yuan ($29 million), and group client customization of 8,666 hectares, with contracted sales of 890 million yuan.

Through standardized planting, diversified customization, and full-chain services, the company continues to enhance the golden brand of customized agriculture centered on Wuchang rice.

Lots of adoption clients visited their adopted rice fields to participate in festival activities and experience farming labor.